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Florida Statute 817.41 | Lawyer Caselaw & Research
F.S. 817.41 Case Law from Google Scholar
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The 2023 Florida Statutes (including Special Session C)

Title XLVI
CRIMES
Chapter 817
FRAUDULENT PRACTICES
View Entire Chapter
F.S. 817.41
817.41 Misleading advertising prohibited.
(1) It shall be unlawful for any person to make or disseminate or cause to be made or disseminated before the general public of the state, or any portion thereof, any misleading advertisement. Such making or dissemination of misleading advertising shall constitute and is hereby declared to be fraudulent and unlawful, designed and intended for obtaining money or property under false pretenses.
(2) It shall be unlawful for any person to advertise, in any way or by any medium whatsoever, any sale as a “wholesale sale,” “below cost sale,” or terms of similar purport, unless the goods, wares or merchandise offered for sale thereby are offered by the seller at or below his or her delivered net cost price, or below the average wholesale price of such goods, wares, or merchandise. Such advertising of goods, wares, or merchandise for sale shall constitute and is hereby declared to be fraudulent and unlawful, designed and intended for obtaining money or property under false pretenses.
(3) Any retailer using the term or phrase “wholesale sale,” “below cost sale,” or terms of similar purport, in connection with the sale of goods, wares, or merchandise at retail, shall, upon demand by a customer, forthwith make available, unless the same shall have theretofore been made available, to the Better Business Bureau, the Merchant’s Division of the Chamber of Commerce, or to the state attorney’s office for inspection, invoices, or shipping charges or true and correct copies thereof, of any goods, wares, or merchandise so offered for sale, described or represented, indicating the delivery net cost to the seller of the particular goods, wares or merchandise sold or offered for sale, from which the seller’s delivered net cost may be determined. The said retailer shall also and at the same time give all reasonable assistance in determining and ascertaining his or her net cost price of said goods, wares, or merchandise. The said Better Business Bureau, Merchant’s Division of the Chamber of Commerce or state attorney, upon determining the said delivered net cost, shall forthwith issue a certificate evidencing such delivered net cost, as determined, and deliver the same to the retailer for delivery or exhibition to the customer. Unless such certificate shall show a delivered net cost equal to or in excess of the advertised price, the retailer shall be presumed to have violated this law.
(4) There shall be a rebuttable presumption that the person named in or obtaining the benefits of any misleading advertisement or any such sale is responsible for such misleading advertisement or unlawful sale.
(5) No retailer shall knowingly and willfully advertise merchandise for sale at a special or wholesale price, in any way or by any medium whatsoever, if he or she does not have sufficient quantities of the advertised merchandise to meet the reasonably foreseeable demand, unless the fact of limited quantity and the approximate number of items is stated in the advertisement, or unless the retailer provides a means by which the consumer may obtain the advertised item at the advertised price within a reasonable time or a value equivalent thereto.
(6) Any person prevailing in a civil action for violation of this section shall be awarded costs, including reasonable attorney’s fees, and may be awarded punitive damages in addition to actual damages proven. This provision is in addition to any other remedies prescribed by law.
History.s. 2, ch. 59-301; s. 1, ch. 73-60; s. 2, ch. 77-304; s. 1258, ch. 97-102.

F.S. 817.41 on Google Scholar

F.S. 817.41 on Casetext

Amendments to 817.41


Arrestable Offenses / Crimes under Fla. Stat. 817.41
Level: Degree
Misdemeanor/Felony: First/Second/Third

S817.41 - FRAUD - MISLEADING ADVERTISEMENTS - M: F



Annotations, Discussions, Cases:

Cases from cite.case.law:

SUN N LAKE OF SEBRING IMPROVEMENT DISTRICT, v. AYALA, 247 So. 3d 572 (Fla. App. Ct. 2018)

. . . , Florida Statutes ; they are statutory claims arising under part II of chapter 501 ... and section 817.41 . . .

ASOKAN, P. A. C. M. D. P. A. M. D. P. C. S. M. D. P. A. P. A. v. AMERICAN GENERAL LIFE INSURANCE COMPANY,, 302 F. Supp. 3d 1303 (M.D. Fla. 2017)

. . . for (1) common law unfair competition (Count II); (2) misleading advertising under Florida Statute § 817.41 . . . Count III asserted a misleading advertising claim under Florida Statute § 817.41. . . . Stat. § 817.41, contending that American General "publicly disseminated advertising regarding its Programs . . . Stat. § 817.41. . . .

CROSS, v. POINT AND PAY, LLC,, 274 F. Supp. 3d 1289 (M.D. Fla. 2017)

. . . The second is based on Defendant’s alleged violations of sections 560.204 and 817.41, Florida Statutes . . . In relevant part, section 817.41 makes it “unlawful for any person to make or disseminate or cause to . . . Stat. § 817.41(1). . . . The type of activity proscribed by section 817.41—misleading advertising—is precisely the type of unfair . . . Thus, Count V states a claim insofar as it alleges a violation of section 817.41. ■ Violations of section . . .

PHELPS, v. HORMEL FOODS CORPORATION,, 244 F. Supp. 3d 1312 (S.D. Fla. 2017)

. . . .' § 817.41; (4) breach of express warranty; and (5) unjust enrichment. See id. ¶¶ 98-143. . . . Mellon Bank, 957 F.2d 856, 858 (11th Cir. 1992) ("In order to prove a violation of Section 817.41, Florida . . .

DEER VALLEY REALTY, INC. v. SB HOTEL ASSOCIATES LLC, a, 190 So. 3d 203 (Fla. Dist. Ct. App. 2016)

. . . appeals the award of attorney’s fees and costs based on separate proposals for settlement and section 817.41 . . . Stat. § 817.41(6).” .. . . . the plaintiff argues that because the court found the defendants are entitled to fees under section 817.41 . . . However, the, defendants argue, the. attorney’s fees under the section 817.41(6) claim are-inextricably . . . While the trial court did not err in awarding fees under section 817.41(6), those fees are limited to . . .

IN RE DIAL COMPLETE MARKETING AND SALES PRACTICES LITIGATION, 312 F.R.D. 36 (D.N.H. 2015)

. . . . § 817.41 et seq.), breach of express warranty, breach of implied warranty, and unjust enrichment. 1 . . .

MAKAEFF, v. TRUMP UNIVERSITY, LLC, a DONALD J. TRUMP, DOES, 145 F. Supp. 3d 962 (S.D. Cal. 2015)

. . . . § 817.41;.and (14) unjust enrichment. . . . Stat. § 817.41. . . .

MAKAEFF, v. TRUMP UNIVERSITY, LLC, a J. DOES, 309 F.R.D. 631 (S.D. Cal. 2015)

. . . . § 817.41(6) (West, Westlaw through 1st Reg. Sess.) . . .

CURCIO, v. STATE DEPARTMENT OF LOTTERY d b a, 164 So. 3d 750 (Fla. Dist. Ct. App. 2015)

. . . statutory claims arising under part II of chapter 501 (unfair and deceptive trade practices) and section 817.41 . . .

RANDOLPH, v. J. M. SMUCKER CO., 303 F.R.D. 679 (S.D. Fla. 2014)

. . . . § 817.41 (Count II), unjust enrichment (Count III), breach of express warranty (Count IV). . . .

BIOCLIN BV, v. MULTYGYN USA, LLC J., 72 F. Supp. 3d 1288 (M.D. Fla. 2014)

. . . . § 817.41; and asserting a common law claim for unjust enrichment. Doc. 1. . . . Stat. § 817.41 for misleading advertising, (Count V); and Florida common law for unjust enrichment (Count . . .

PORTER, v. METROPCS COMMUNICATIONS INC. LLC,, 592 F. App'x 780 (11th Cir. 2014)

. . . . §§ 817.41(6) and 501.2105. . . .

ALVAREZ v. ROYAL CARIBBEAN CRUISES, LTD., 905 F. Supp. 2d 1334 (S.D. Fla. 2012)

. . . . § 817.41; and punitive damages. II. . . . Stat. § 817.41); and Count Eleven (punitive damages) do not allege bodily injury, illness or death. . . .

BLACK DIAMOND PROPERTIES, INC. C. v. S. HAINES, O., 90 So. 3d 851 (Fla. Dist. Ct. App. 2012)

. . . See § 817.41(6), Fla. Stat. (1997). . . . had sustained damages as a result of the appellants’ misleading advertising, as prohibited by section 817.41 . . .

In MONA LISA AT CELEBRATION, LLC, v. LLC, v. LLC, v. LLC, v. LLC,, 472 B.R. 582 (Bankr. M.D. Fla. 2012)

. . . But-land, 951 So.2d 860, 877 (Fla.App.2d Dist.2006) (finding misleading advertising [under § 817.41] . . . Bank, 873 So.2d 384, 388 (Fla.App. 5th Dist.2004) (finding § 817.41 requires plaintiff to prove repre-sentor . . .

BLACK DIAMOND PROPERTIES, INC. v. S. HAINES,, 69 So. 3d 1090 (Fla. Dist. Ct. App. 2011)

. . . Because Defendants concede that the Haineses timely filed their claim under section 817.41, any further . . . We conclude that the section 817.41 claims of Angelo and Brenda Masut, Tom Howell, and Richard Conboy . . . As to the Haineses, Defendants claim that the jury instruction regarding them section 817.41 claim is . . . Defendants are entitled to a new trial regarding the section 817.41 claim of the Haineses. . . . We remand this case to the trial court for a new trial on the Haineses’ section 817.41 claim. . . .

KNIGHTS ARMAMENT COMPANY, a v. OPTICAL SYSTEMS TECHNOLOGY, INC. a, 654 F.3d 1179 (11th Cir. 2011)

. . . . § 817.41 (Count V); (6) common law unfair competition (Count VI); and (7) deceptive and unfair trade . . .

SIERRA CLUB, v. ICG EASTERN, LLC,, 833 F. Supp. 2d 571 (N.D.W. Va. 2011)

. . . . §§ 816.41(a), 817.41(a). . . .

NELSON, v. MEAD JOHNSON NUTRITION COMPANY, 270 F.R.D. 689 (S.D. Fla. 2010)

. . . Florida Statutes (“FDUTPA” or “the Act”); 2) False and Misleading Advertising in violation of section 817.41 . . .

In MONA LISA AT CELEBRATION, LLC, v. LLC, v. LLC,, 436 B.R. 179 (Bankr. M.D. Fla. 2010)

. . . Butland, 951 So.2d 860, 877 (Fla. 2nd DCA 2006) (finding misleading advertising [under § 817.41] is a . . . Bank, 873 So.2d 384, 388 (Fla. 5th DCA 2004) (finding § 817.41 requires plaintiff to prove repre-sentor . . .

BABY BUDDIES, INC. a v. TOYS R US, INC. a R Us- a a, 611 F.3d 1308 (11th Cir. 2010)

. . . . § 817.41, which prohibits misleading advertising, by claiming to be the original author and copyright . . . Stat. § 817.41, which prohibits misleading advertising, by including the symbol on its pacifier holder . . . Stat. § 817.41(1). . . .

OHIO VALLEY ENVIRONMENTAL COALITION, INC. v. HOBET MINING, LLC,, 723 F. Supp. 2d 886 (S.D.W. Va. 2010)

. . . . §§ 816.41(a) & 817.41(a). . . . damage to the hydrologic balance outside the permit area,” 38 C.S.R. § 2-14.5; 30 C.F.R. §§ 816.41(a) & 817.41 . . .

OHIO VALLEY ENVIRONMENTAL COALITION, INC. v. HOBET MINING, LLC,, 717 F. Supp. 2d 541 (S.D.W. Va. 2010)

. . . . §§ 816.41(a) & 817.41(a). . . . damage to the hydrologic balance outside the permit area,” 38 C.S.R. § 2-14.5; 30 C.F.R. §§ 816.41(a) & 817.41 . . .

BLACK DIAMOND PROPERTIES, INC. v. S. HAINES,, 36 So. 3d 819 (Fla. Dist. Ct. App. 2010)

. . . a complaint against Black Diamond asserting three claims: (1) misleading advertising under section 817.41 . . . Section 817.41(6) of the Florida Statutes (2008) authorizes the award of prevailing party attorney’s . . . fees as follows: 817.41 Misleading advertising published. * * * (6) Any person prevailing in a civil . . . This provision is in addition to any other remedies prescribed by law. § 817.41(6), Fla. . . . Accordingly, Black Diamond is entitled to recover its attorney’s fees under section 817.41(6) only. . . .

TRANSAMERICA CORPORATION, v. MONIKER ONLINE SERVICES, LLC a k a H. W., 672 F. Supp. 2d 1353 (S.D. Fla. 2009)

. . . Section 817.41, titled “Misleading advertising prohibited.”, provides, in relevant part, that It shall . . .

STAR- BRITE DISTRIBUTING, INC. v. KOP- COAT, INC., 664 F. Supp. 2d 1246 (S.D. Fla. 2009)

. . . . § 817.41 (Count III), and a claim for common law unfair competition. . . . Stat. § 817.41 (Count III), and a claim for common law unfair competition. . . . because it seeks injunctive relief which Defendant asserts is not authorized by Florida Statutes § 817.41 . . .

KNIGHTS ARMAMENT COMPANY, v. OPTICAL SYSTEMS TECHNOLOGY, INC. v. C. Jr., 647 F. Supp. 2d 1321 (M.D. Fla. 2009)

. . . . § 817.41 (Count V); (6) common law unfair competition (Count VI); and (7) deceptive and unfair trade . . .

KEMIN FOODS, L. C. v. OMNIACTIVE HEALTH TECHNOLOGIES, INC., 654 F. Supp. 2d 1328 (M.D. Fla. 2009)

. . . ), false marking (count two), false advertising (count three), violation of Florida Statute Section 817.41 . . .

KNIGHTS ARMAMENT COMPANY, v. OPTICAL SYSTEMS TECHNOLOGY, INC. v. C. Jr., 636 F. Supp. 2d 1283 (M.D. Fla. 2009)

. . . . § 817.41 ("Count V”); (6) common law unfair competition ("Count VI”); and (7) deceptive and unfair . . .

HILL DERMACEUTICALS, INC. a v. RX SOLUTIONS, a a. k. a. a a, 306 F. App'x 450 (11th Cir. 2008)

. . . See Fla.Code § 817.41 (defining misleading advertising); Falic v. . . .

OHIO VALLEY ENVIRONMENTAL COALITION, INC. v. APOGEE COAL COMPANY, LLC, LLC,, 531 F. Supp. 2d 747 (S.D.W. Va. 2008)

. . . . §§ 816.41(a) and 817.41(a); 38 C.S.R. § 2-14.5. . . .

THIRD PARTY VERIFICATION, INC. v. SIGNATURELINK, INC. L. L. C., 492 F. Supp. 2d 1314 (M.D. Fla. 2007)

. . . . § 817.41, Count V — Florida common law of unfair competition and Count VI — deceptive and unfair trade . . . The statutory term “misleading advertising” as defined in Florida Statute § 817.41(5) includes any statements . . .

A. ENGLE, M. D. v. LIGGETT GROUP, INC., 945 So. 2d 1246 (Fla. 2006)

. . . fraudulent and misleading statements to the general public by the FSA Defendants in violation of section 817.41 . . .

ROLLINS, INC. v. BUTLAND, 951 So. 2d 860 (Fla. Dist. Ct. App. 2006)

. . . practices: making or disseminating false and misleading advertisements in violation of sections 817.06 and 817.41 . . . misleading advertisements and representations that violate Florida Statutes, sections 772.104, 817.06, and 817.41 . . . including reasonable attorney’s fees, and punitive damages in addition to the actual damages proven. § 817.41 . . . racketeering claim based on the Appellants’ alleged misleading advertisements in violation of section 817.41 . . . In order to establish their claim for misleading advertising under section 817.41(1) and the related . . . (FDUTPA); § 817.41(6), Fla. Stat. (misleading advertising); § 772.104, Fla. Stat. (Florida RICO). . . .

ROLLINS, INC. v. BUTLAND, 932 So. 2d 1172 (Fla. Dist. Ct. App. 2006)

. . . practices: making or disseminating false and misleading advertisements in violation of sections 817.06 and 817.41 . . . misleading advertisements and representations that violate Florida Statutes, sections 772.104, 817.06, and 817.41 . . . including reasonable attorney’s fees, and punitive damages in addition to the actual damages proven. § 817.41 . . . racketeering claim based on the Appellants’ alleged misleading advertisements in violation of section 817.41 . . . In order to establish their claim for misleading advertising under section 817.41(1) and the related . . . (FDUTPA); § 817.41(6), Fla. Stat. (misleading advertising); § 772.104, Fla. Stat. (Florida RICO). . . .

TERMINIX INTERNATIONAL COMPANY, LP, v. PALMER RANCH LIMITED PARTNERSHIP,, 432 F.3d 1327 (11th Cir. 2005)

. . . . § 817.41; various forms of fraud and negligence, forty different breaches of the “duty of good faith . . .

A. JOSEPH, v. LIBERTY NATIONAL BANK,, 873 So. 2d 384 (Fla. Dist. Ct. App. 2004)

. . . misrepresentation, one for fraudulent misrepresentation, and one for misleading advertising under section 817.41 . . . Section 817.41(1), Florida Statutes (1999), which prohibits misleading advertising, states that: It shall . . . Section 817.45, Florida Statutes (1999), makes violation of section 817.41 a first degree misdemeanor . . . Although the statute does not say it, the case law that has devéloped since the adoption of section 817.41 . . . The definition of misleading advertising supplied in section 817.41(1) includes the requirement that . . .

CHURCHILL VILLAGE, L. L. C. Al Al v. GENERAL ELECTRIC, v. E. L. L. C. Al Al v. v. E. In L. L. C. Al v. a L. L. C. Al P. A. LLP, v. a L. L. C. Al Al P. A. LLP, v. a, 361 F.3d 566 (9th Cir. 2004)

. . . Stat. ch. 817.41. Neither ' case met with much success. . . .

ROLLINS, INC. v. BUTLAND N., 852 So. 2d 895 (Fla. Dist. Ct. App. 2003)

. . . misleading advertisements and representations that violate Florida Statutes, sections 772.104, 817.06, and 817.41 . . .

SUNSET HARBOUR NORTH CONDO. ASSOC. v. BEDZOW,, 842 So. 2d 200 (Fla. Dist. Ct. App. 2003)

. . . The Association relies upon section 817.41(4), Florida Statutes (1997), which provides as follows: (4 . . . activity alleged in this case is the dissemination of misleading advertisements in violation of section 817.41 . . .

S. SAMUELS R. v. KING MOTOR COMPANY OF FORT LAUDERDALE,, 782 So. 2d 489 (Fla. Dist. Ct. App. 2001)

. . . A cause of action for misleading advertising is defined under section 817.41, Florida Statutes (1997) . . . Section 817.41 provides as follows: (1) It shall be unlawful for any person to make or disseminate or . . . This provision is in addition to any other remedies prescribed by law. § 817.41(1), (6), Fla. . . . that the Plaintiffs could ever state a claim for misleading advertising under sections 817.40(5) and 817.41 . . .

COHEN, v. OFFICE DEPOT, INC. a, 204 F.3d 1069 (11th Cir. 2000)

. . . . § 817.41. . . . Stat. § 817.41. . . . Stat. § 817.41(6), mandating an award of attorney fees to “[a]ny person prevailing” in an action based . . . Stat. § 817.41(6) (mandating fee award for “[a]ny person prevailing” under the statute). . . .

FREHLING ENTERPRISES, INC. d. b. a. v. INTERNATIONAL SELECT GROUP, INC. d. b. a., 192 F.3d 1330 (11th Cir. 1999)

. . . . § 817.41, unfair competition under Florida common law, dilution under Fla. . . .

NUTRIVIDA, INC. v. INMUNO VITAL, INC., 46 F. Supp. 2d 1310 (S.D. Fla. 1998)

. . . Count VII arises under Section 817.41 of the Florida Statutes and states a claim for false advertising . . .

BMC INDUSTRIES, INC. v. BARTH INDUSTRIES, INC. f. k. a. Co. BIC f. k. a., 160 F.3d 1322 (11th Cir. 1998)

. . . Stat. ch. 817.41 (count III); violation of Florida’s Deceptive and Unfair Trade Practices Act, Fla. . . .

FREHLING ENTERPRISES, INC. d b a v. INTERNATIONAL SELECT GROUP, INC. d b a, 994 F. Supp. 1443 (S.D. Fla. 1997)

. . . . § 817.41 Misleading Or False Advertising In order to prove that ISG violated Florida’s misleading advertising . . . Stat. § 817.41. C. Counts VI and VII: Fla. Stat. 495.151 and Dilution of Frehling’s Mark Under Fla. . . .

WEST VIRGINIA MINING AND RECLAMATION ASSOCIATION, v. BABBITT,, 970 F. Supp. 506 (S.D.W. Va. 1997)

. . . . §§ 816.41(d) and 817.41(d)] requires operators to protect surface-water quality by minimizing the formation . . .

SOMERSET PHARMACEUTICALS, INC. v. T. KIMBALL, B B, 168 F.R.D. 69 (M.D. Fla. 1996)

. . . Sec. 817.41, Misleading Advertising; (f) unfair and deceptive trade practices in violation of Part II . . .

BARNES, v. BURGER KING CORPORATION, a, 932 F. Supp. 1420 (S.D. Fla. 1996)

. . . Mellon Bank, 957 F.2d 856, 858 (11th Cir.1992) (applying § 817.41 of the Florida Fraudulent Practices . . .

STATE v. MARK MARKS, P. A. STATE v. MARK MARKS, P. A. a k a, 654 So. 2d 1184 (Fla. Dist. Ct. App. 1995)

. . . .2d 335 (Fla.1965) (one statute (section 817.40) defined certain terms and the other statute (section 817.41 . . .

REMOVA POOL FENCE CO. v. ROTH A-, 647 So. 2d 1022 (Fla. Dist. Ct. App. 1994)

. . . The appellees also claim that they are entitled to their attorney’s fees pursuant to section 817.41(6 . . . However, the appellees did not seek attorney’s fees under section 817.41(6) in any of their motions for . . . Appellees therefore cannot justify the trial court’s award of attorney’s fees on the basis of section 817.41 . . .

KRAFT GENERAL FOODS, INC. a v. ROSENBLUM,, 635 So. 2d 106 (Fla. Dist. Ct. App. 1994)

. . . His demand for judgment under section 817.41 prayed: “WHEREFORE, Plaintiff prays that this Court enter . . . (5), Florida Statutes, together with costs and attorney’s fees pursuant to § 817.41(6), Florida Statutes . . . In other words, while section 817.41 creates an entitlement to punitive damages, it says nothing about . . . As to the subject of pleading the entitlement, section 817.41 thus impliedly defers to section 768.72 . . . He continues that section 817.41 is a “public protection statute for consumers transactions,” many of . . .

J. WEAVER, v. SCHOOL BOARD OF LEON COUNTY,, 624 So. 2d 761 (Fla. Dist. Ct. App. 1993)

. . . DCA 1989) (on rehearing) (action brought under misleading advertising statute, sections 817.40 and 817.41 . . .

SMITH, L. v. MELLON BANK, a, 957 F.2d 856 (11th Cir. 1992)

. . . action here is based exclusively on the assertion that the advertisement was misleading under Section 817.41 . . . The Florida Statute provides as follows: Misleading advertising prohibited.— 817.41 (1) It shall be unlawful . . . In order to prove a violation of Section 817.41, Florida law requires the plaintiff to prove reliance . . .

KASER v. R. SWANN, 141 F.R.D. 337 (M.D. Fla. 1991)

. . . II 1990) for the sale of securities by an unregistered dealer, violation of Florida Statute § 817.41 . . . Florida Statute § 817.41. . . . To recover under Florida Statute § 817.41 for misleading advertising, a plaintiff must prove each of . . .

MITCHELL, v. CONSOLIDATED FREIGHTWAYS CORPORATION OF DELAWARE, a, 747 F. Supp. 1446 (M.D. Fla. 1990)

. . . granting credit, or providing equal pay for equal services); 760.35(2) (discriminatory housing practices); 817.41 . . .

JUDGE, a k a v. AMERICAN MOTORS CORPORATION,, 908 F.2d 1565 (11th Cir. 1990)

. . . . § 817.41 (West 1977). . . .

D A EXCAVATING SERVICE, INC. v. J. I. CASE COMPANY, d b a, 555 So. 2d 1256 (Fla. Dist. Ct. App. 1989)

. . . trial pursuant to an action brought under the misleading advertising statutes, sections 817.40 and 817.41 . . . trial pursuant to an action brought under the misleading advertising statutes, sections 817.40 and 817.41 . . .

IZADI, v. MACHADO GUS FORD, INC., 550 So. 2d 1135 (Fla. Dist. Ct. App. 1989)

. . . 213, Florida Statutes (1987), and the statutory prohibition against misleading advertising, section 817.41 . . . So.2d 153 (Fla. 2d DCA 1988) (jury verdict for plaintiff under breach of contract, violations of § 817.41 . . . of common-law fraud sufficient when pled to state cause of action for misleading advertising under § 817.41 . . . deceptive acts or practices in the conduct of any trade or commerce are hereby declared unlawful. . 817.41 . . .

NORTON TIRE COMPANY, INC. a v. TIRE KINGDOM COMPANY, INC. a Jr. NORTON TIRE CO. INC. a v. TIRE KINGDOM COMPANY, INC. a P. Jr., 858 F.2d 1533 (11th Cir. 1988)

. . . . § 817.41 (Misleading Advertising); id. § 817.44 (Intentional False Advertising); id. § 817.411 (False . . .

ELECTRO SERVICES, INC. v. EXIDE CORPORATION,, 847 F.2d 1524 (11th Cir. 1988)

. . . because it states that the jury could award punitive damages against Exide for violation of Section 817.41 . . . reckless indifference to the rights of others or if you find that Exide Corporation violated Section 817.41 . . . Section 817.41(6) provides that “[a]ny person prevailing in a civil action for violation of this section . . . [Plaintiffs Counsel]: In 817.41. The Court: He only refers to 817.41. . . .

BILL BRANCH CHEVROLET, INC. v. C. BURKERT,, 521 So. 2d 153 (Fla. Dist. Ct. App. 1988)

. . . brought a four count suit alleging that Bill Branch breached its contract with him, violated sections 817.41 . . .

HIMES, v. BROWN COMPANY SECURITIES CORPORATION,, 518 So. 2d 937 (Fla. Dist. Ct. App. 1987)

. . . damages proximately caused by Brown’s alleged violations of Florida’s False Advertising Statute, section 817.41 . . . , Florida Statutes (1985), see § 817.41(6), Fla. . . . We point out that the legislature enacted criminal penalties for violation of section 817.41, Florida . . .

KRAMER, v. UNITAS,, 831 F.2d 994 (11th Cir. 1987)

. . . Sec. 817.41 (West 1986 & Supp.1987) ("Misleading Advertising Prohibited”). . . .

S. H. INVESTMENT AND DEVELOPMENT CORPORATION, HIC v. KINCAID, 495 So. 2d 768 (Fla. Dist. Ct. App. 1986)

. . . presented a claim, accepted by the jury, based on false advertising in violation of sections 817.40817.41 . . . Kincaids may have been fraudulent, that fraud is not encompassed by the provisions of sections 817.40 or 817.41 . . . See §§ 501.-2105 and 817.41, Florida Statutes (1985). . . .

WHITESIDE, d b a W. v. JOSEPH HARRIS CO. INC., 491 So. 2d 1215 (Fla. Dist. Ct. App. 1986)

. . . Plaintiffs brought suit under section 817.41, Florida Statutes (1985), charging defendant with misleading . . . The trial court awarded the prevailing defendant attorney’s fees pursuant to section 817.41(6) which . . . As the prevailing party in this action, defendant was entitled to an award of fees under section 817.41 . . .

In PERMANENT SURFACE MINING REGULATION LITIGATION, 620 F. Supp. 1519 (D.D.C. 1985)

. . . . § 817.41(b)(2), 48 Fed.Reg. 43992 (1983), which states: Ground-water quantity shall be protected by . . . response noted that it was voluntarily suspending this rule: “[T]he Secretary will suspend 30 C.F.R. § 817.41 . . . Motion at 19 (citing 30 C.F.R. §§ 816.-41(a), 817.41(a); 816.41(c)(3)(i), 817.-41(c)(3)(i); 816.41(e) . . . (3)(i), 817.41(e)(3)(i); 816.41(i)(l)(i), 817.41(h)(l)(i); 816.43(a)(1), 817.43(a)(1)). . . . pointing to the fact that with regard to two of the proposed regulations, 30 C.F.R. §§ 816.41(a) and 817.41 . . .

FOXFIRE INN OF STUART, FLORIDA, INC. a A. v. D. NEFF, 433 So. 2d 1304 (Fla. Dist. Ct. App. 1983)

. . . Appellants alleged that Neff had failed “to disclose material evidence,” in violation of Section 817.41 . . .

BROWN, v. GARDENS BY THE SEA SOUTH CONDOMINIUM ASSOCIATION, J. L., 424 So. 2d 181 (Fla. Dist. Ct. App. 1983)

. . . Fla. 3d DCA 1981) upheld appellant’s entitlement to attorneys fees in an action brought under Section 817.41 . . .

B. VANCE, Jr. v. INDIAN HAMMOCK HUNT RIDING CLUB, LTD., 403 So. 2d 1367 (Fla. Dist. Ct. App. 1981)

. . . Chapter 498, Florida Statutes, which had been specifically pleaded, but also to Sections 817.40 and 817.41 . . . We find no express legislative intent that Chapter 498, Florida Statutes, repeals Section 817.41(1), . . . The relevant portions are Section 817.40(5) and Sections 817.41(1) and (6) as follows: Section 817.40 . . . Section 817.41(1) — It shall be unlawful for any person to make or disseminate or cause to be made or . . . Although Section 817.41(1), Florida Statutes, is penal in character, it is the type of penal statute . . .

MIAMI LINCOLN MERCURY, INC. v. W. KRAMER,, 399 So. 2d 1003 (Fla. Dist. Ct. App. 1981)

. . . Kramer filed this suit against Miami Lincoln Mercury pursuant to Sections 817.40 and 817.41, Florida . . . Mercury then sought attorney’s fees from Kramer as the prevailing party pursuant to the statute. § 817.41 . . . Section 817.41(6) provides for attorney’s fees to be awarded “to any person prevailing in an action for . . . Section 817.41 prohibits misleading advertising but is the only fraudulent practice in this Chapter for . . . I believe that the purpose of Section 817.41(6) is to place aggrieved consumers on equal footing with . . . a civil action brought against it inter alia for misleading or deceptive advertising under Section 817.41 . . . Statutes (1979), and accordingly, was entitled to an award of reasonable attorney’s fees under Section 817.41 . . .

P. RIFKIN v. FLORIDA REAL ESTATE COMMISSION M., 345 So. 2d 349 (Fla. Dist. Ct. App. 1977)

. . . The Commission charged this advertising was misleading within the meaning of Florida Statutes 817.41 . . . undisputed no criminal proceedings were ever initiated against the petitioners for violations of Sections 817.41 . . .

DEPARTMENT OF LEGAL AFFAIRS, v. ROGERS, d b a, 329 So. 2d 257 (Fla. 1976)

. . . Sections 817.06, 817.41, 817.55, 817.71, and 817.77, Fla.Stat. (1971). . Conner v. . . .

MAJOR, v. STATE, 180 So. 2d 335 (Fla. 1965)

. . . . § 817.41, F.S.A., the basis of the information charging Henry Major, defendant, appellant herein, as . . . “Whether the information for violating F.S. § 817.41 was unconstitutional in that it is vague, indefinite . . . Florida Statute § 817.41, F.S.A., prohibiting misleading advertising, originated as § 2 of Chapter 59 . . . Florida Statute § 817.40, F.S.A. requires that the definition prescribed be read into F.S. § 817.41, . . . Appellant insists, under his second point on appeal, that, to obtain conviction under F.S. § 817.41, . . .

STATE v. MAJOR, 25 Fla. Supp. 151 (Dade Cty. Cir. Ct. 1965)

. . . filed herein specifying whether the court directly passed upon the constitutionality of Florida Statute 817.41 . . . attorney, in ground 2 of said motion to quash, directly challenged the constitutionality of section 817.41 . . . tunc directly recited that he passed upon and upheld the constitutionality of such statute, section 817.41 . . .

E. RUBIN, A. E. A. B. M. C. D. v. SANFORD,, 168 So. 2d 774 (Fla. Dist. Ct. App. 1964)

. . . County, Florida, of the charge of misleading advertising (an offense set forth and denounced by section 817.41 . . . guilty of a criminal act, to wit, misleading advertising, as set forth in and denounced by section 817.41 . . .