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Florida Statute 540.08 | Lawyer Caselaw & Research
F.S. 540.08 Case Law from Google Scholar
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The 2023 Florida Statutes (including Special Session C)

Title XXXIII
REGULATION OF TRADE, COMMERCE, INVESTMENTS, AND SOLICITATIONS
Chapter 540
COMMERCIAL DISCRIMINATION
View Entire Chapter
F.S. 540.08
540.08 Unauthorized publication of name or likeness.
(1) No person shall publish, print, display or otherwise publicly use for purposes of trade or for any commercial or advertising purpose the name, portrait, photograph, or other likeness of any natural person without the express written or oral consent to such use given by:
(a) Such person; or
(b) Any other person, firm or corporation authorized in writing by such person to license the commercial use of her or his name or likeness; or
(c) If such person is deceased, any person, firm or corporation authorized in writing to license the commercial use of her or his name or likeness, or if no person, firm or corporation is so authorized, then by any one from among a class composed of her or his surviving spouse and surviving children.
(2) In the event the consent required in subsection (1) is not obtained, the person whose name, portrait, photograph, or other likeness is so used, or any person, firm, or corporation authorized by such person in writing to license the commercial use of her or his name or likeness, or, if the person whose likeness is used is deceased, any person, firm, or corporation having the right to give such consent, as provided hereinabove, may bring an action to enjoin such unauthorized publication, printing, display or other public use, and to recover damages for any loss or injury sustained by reason thereof, including an amount which would have been a reasonable royalty, and punitive or exemplary damages.
(3) If a person uses the name, portrait, photograph, or other likeness of a member of the armed forces without obtaining the consent required in subsection (1) and such use is not subject to any exception listed in this section, a court may impose a civil penalty of up to $1,000 per violation in addition to the civil remedies contained in subsection (2). Each commercial transaction constitutes a violation under this section. As used in this section, the term “member of the armed forces” means an officer or enlisted member of the Army, Navy, Air Force, Marine Corps, Space Force, or Coast Guard of the United States, the Florida National Guard, and the United States Reserve Forces, including any officer or enlisted member who died as a result of injuries sustained in the line of duty.
(4) The provisions of this section shall not apply to:
(a) The publication, printing, display, or use of the name or likeness of any person in any newspaper, magazine, book, news broadcast or telecast, or other news medium or publication as part of any bona fide news report or presentation having a current and legitimate public interest and where such name or likeness is not used for advertising purposes;
(b) The use of such name, portrait, photograph, or other likeness in connection with the resale or other distribution of literary, musical, or artistic productions or other articles of merchandise or property where such person has consented to the use of her or his name, portrait, photograph, or likeness on or in connection with the initial sale or distribution thereof; or
(c) Any photograph of a person solely as a member of the public and where such person is not named or otherwise identified in or in connection with the use of such photograph.
(5) No action shall be brought under this section by reason of any publication, printing, display, or other public use of the name or likeness of a person occurring after the expiration of 40 years from and after the death of such person.
(6) As used in this section, a person’s “surviving spouse” is the person’s surviving spouse under the law of her or his domicile at the time of her or his death, whether or not the spouse has later remarried; and a person’s “children” are her or his immediate offspring and any children legally adopted by the person. Any consent provided for in subsection (1) shall be given on behalf of a minor by the guardian of her or his person or by either parent.
(7) The remedies provided for in this section shall be in addition to and not in limitation of the remedies and rights of any person under the common law against the invasion of her or his privacy.
History.s. 1, ch. 67-57; s. 751, ch. 97-103; s. 2, ch. 2007-164; s. 16, ch. 2022-183.

F.S. 540.08 on Google Scholar

F.S. 540.08 on Casetext

Amendments to 540.08


Arrestable Offenses / Crimes under Fla. Stat. 540.08
Level: Degree
Misdemeanor/Felony: First/Second/Third

Current data shows no reason an arrest or criminal charge should have occurred directly under Florida Statute 540.08.



Annotations, Discussions, Cases:

Cases from cite.case.law:

RSR ART, LLC, v. BOB ROSS, INC., 380 F. Supp. 3d 510 (E.D. Va. 2019)

. . . . § 540.08(1). . . .

COMMODORES ENTERTAINMENT CORPORATION, v. MCCLARY LLC, LLC, v., 324 F. Supp. 3d 1245 (M.D. Fla. 2018)

. . . In Counterclaim 6, McClary asserts a claim for commercial misappropriation under Florida Statute § 540.08 . . . Section 540.08(1) prohibits a person from "publish[ing], print[ing], display[ing] or otherwise publicly . . .

WEAVER, v. C. MYERS, M. D., 229 So. 3d 1118 (Fla. 2017)

. . . . § 540.08, Fla. Stat. (2016); see, e.g., Cason v. . . . Section 540.08, Florida Statutes, authorizes the surviving spouse of a, decedent to enforce the decedent . . . See § 540.08(1), (5)-(7). . . .

PRINCETON EXPRESS v. DM VENTURES USA LLC, d b a LLC, d b a LLC, d b a a k a, 209 F. Supp. 3d 1252 (S.D. Fla. 2016)

. . . . § 540.08; (3) common law invasion of privacy-misappropriation; (4) civil theft; (5) common law conversion . . .

MLINAR, v. UNITED PARCEL SERVICE, INC., 186 So. 3d 997 (Fla. 2016)

. . . section 817.02, Florida • Statutes (2015); unauthorized publication of name or likeness under section 540.08 . . .

B. TARTELL, M. D. v. SOUTH FLORIDA SINUS AND ALLERGY CENTER, INC. M. M. D. a M. M. D., 790 F.3d 1253 (11th Cir. 2015)

. . . . § 540.08. Dr., Mandel cancelled the domain names the day after Dr. Tar-tell filed his complaint. . . .

STEVO DESIGN, INC. a v. SBR MARKETING LTD. a, 919 F. Supp. 2d 1112 (D. Nev. 2013)

. . . . § 540.08. . . . Stat. § 540.08(1)(b). This, Plaintiffs have not done. . . .

VRASIC, v. LEIBEL,, 106 So. 3d 485 (Fla. Dist. Ct. App. 2013)

. . . claim for credit card fraud and added claims for statutory misappropriation, in violation of section 540.08 . . .

HEBREW UNIVERSITY OF JERUSALEM v. GENERAL MOTORS LLC, 903 F. Supp. 2d 932 (C.D. Cal. 2012)

. . . . § 540.08 (Florida; 40 years); 765 Ill. Comp. Stat. § 1075/30 (Illinois; 50 years); Ky.Rev. . . .

BULLARD, v. MRA HOLDING, LLC,, 890 F. Supp. 2d 1323 (N.D. Ga. 2012)

. . . . § 540.08, which prohibits publication of a photograph of another, without consent, for any commercial . . . Stat. § 540.08, the court’s resolution of that statutory claim became its resolution for the common law . . . As to the court’s analysis, it held that the Florida commercial misappropriation statute (§ 540.08) prohibited . . . Stat. § 540.08 has been applied to an expressive work, which the court concluded a Girls Gone Wild video . . . Florida Supreme Court has endorsed the Lane court's articulation of the standard to be applied to § 540.08 . . .

GAUCK, v. KARAMIAN a k a a k a LLC d b a LLC LLC LLC,, 805 F. Supp. 2d 495 (W.D. Tenn. 2011)

. . . . § 540.08). Similarly, the court in Doe v. . . .

CHEN, v. CAYMAN ARTS, INC. a R., 757 F. Supp. 2d 1294 (S.D. Fla. 2010)

. . . Pursuant to § 540.08: No person shall publish, print, display or otherwise publicly use for purposes . . . Stat. § 540.08(1). . . . . § 540.08(2), but only if the use was not subject to an exception listed in the statute, see id. § 540.08 . . . Id. § 540.08(4)(b); see also Tyne v. . . . Stat. § 540.08(4)(b), the exception may not apply here, as consent is a disputed issue. . . .

FAULKNER PRESS, L. L. C. a v. CLASS NOTES, L. L. C. a d b a s G., 756 F. Supp. 2d 1352 (N.D. Fla. 2010)

. . . Moulton’s name for commercial and advertising purposes in violation of section 540.08, Florida Statutes . . . Moulton’s name for commercial and advertising purposes in violation of section 540.08, Florida Statutes . . . Count Seven for violation of section 540.08, Florida Statutes, presents no genuine issues because Class . . .

JI, v. BOSE CORPORATION,, 626 F.3d 116 (1st Cir. 2010)

. . . Stat. § 540.08. The district court initially denied the motion. . . . Stat. § 540.08 provides for recovery of compensatory damages which does not implicate the net worth of . . . Stat. § 540.08(2). . . . Compare 15 U.S.C. 1117, with Section 540.08, Fla. Stat.”) (first emphasis supplied). . . . Stat. § 540.08, and awarded damages on Ji's common-law privacy claim only. . . .

E. BOSEM, M. D. v. MUSA HOLDINGS, INC., 46 So. 3d 42 (Fla. 2010)

. . . that Musa’s use of Bosem’s name, likeness and biography was unauthorized and in violation of section 540.08 . . .

COTON, v. TELEVISED VISUAL X- OGRAPHY, INC., 740 F. Supp. 2d 1299 (M.D. Fla. 2010)

. . . . § 540.08. . . . Stat. § 540.08). Fla. . . . Stat. § 540.08. 2. . . . Stat. § 540.08(2) (Doc. 121, p. 9). . . . Stat. § 540.08, the evidence unquestionably does not support such finding because the defendants were . . .

ADVANCED BODYCARE SOLUTIONS, LLC, v. THIONE INTERNATIONAL, INC. LLC,, 615 F.3d 1352 (11th Cir. 2010)

. . . . § 540.08 and common law. . . .

FUENTES, v. MEGA MEDIA HOLDINGS, INC. d b a TV, 721 F. Supp. 2d 1255 (S.D. Fla. 2010)

. . . Because the Court agrees Plaintiffs pleadings do not state a claim under Florida Statute § 540.08 and . . . Count 2: Florida Statute § 510.08 Florida Statute § 540.08 prohibits the unauthorized publication of . . . [s]uch person. § 540.08, Fla. Stat. . . . To maintain a cause of action for a violation of section 540.08, a plaintiff must allege that his or . . . The Alley, Inc., 624 F.Supp. 6, 7 (S.D.Fla.1983) (“[Section 540.08 of the Florida Statutes prohibits . . .

MILLER, v. ANHEUSER BUSCH, INC. a, 348 F. App'x 547 (11th Cir. 2009)

. . . Section 540.08 of the Florida Statutes provides: Unauthorized publication of name or likeii,ess: (1) . . . Stat. § 540.08 for the time periods expressly covered by the three releases she signed regarding the . . . Stat. § 540.08. . . . Stat. § 540.08 for the use by A-B of Miller’s likeness after January 2003. See supra. . . . Stat. § 540.08 (titled “Unauthorized publication of name or likeness: ”); Dinin, 734 So.2d at 535. . . .

JOHN DALY ENTERPRISES, LLC, v. HIPPO GOLF COMPANY, INC., 646 F. Supp. 2d 1347 (S.D. Fla. 2009)

. . . are: Count 1 (infringement of federally registered marks), Count IV (violation of Florida Statutes § 540.08 . . . St. § 540.08(1). . . . Stat. § 540.08 prohibits. Id.; Tyne v. . . . Stat. § 540.08, Plaintiffs offer the Declaration of John Mascatello, Daly’s agent from 2004 through 2006 . . .

JI, v. BOSE CORPORATION, 647 F. Supp. 2d 80 (D. Mass. 2009)

. . . . § 540.08, 3) a violation of her right to privacy and 4) a violation of the Massachusetts Consumer Protection . . .

KERTESZ, v. NET TRANSACTIONS, LTD. a d b a AVV, TB AVV, AVV, a, 635 F. Supp. 2d 1339 (S.D. Fla. 2009)

. . . The TAC alleges: (1) unauthorized publication of likeness under Florida Statute § 540.08 against EJE, . . .

E. BOSEM, M. D. E. M. D. P. A. v. MUSA HOLDINGS, INC. d b a a L. L. C., 8 So. 3d 1185 (Fla. Dist. Ct. App. 2009)

. . . that Musa’s use of Bosem’s name, likeness and biography was unauthorized and in violation of section 540.08 . . .

KLAYMAN, v. BARMAK, P. C. a, 602 F. Supp. 2d 110 (D.D.C. 2009)

. . . breach of contract, unjust enrichment, violation of the Lanham Act, violation of Florida statute § 540.08 . . .

MILLER, v. ANHEUSER BUSCH, INC., 591 F. Supp. 2d 1377 (S.D. Fla. 2008)

. . . . § 540.08, entitled “Unauthorized publication of name or likeness.” . . . Stat. § 540.08. (Second Amended Complaint, DE 36, pp. 3-4). Fla. . . . Stat. § 540.08 (emphasis added). . . . Stat. § 540.08. IV. . . . Stat. § 540.08. . . . .

JEWS FOR JESUS, INC. v. RAPP,, 997 So. 2d 1098 (Fla. 2008)

. . . justice from 1916 to 1939. .In Florida, the tort of commercial appropriation is set forth in section 540.08 . . .

STOCKWIRE RESEARCH GROUP, INC. v. LEBED, L. L. C., 577 F. Supp. 2d 1262 (S.D. Fla. 2008)

. . . Stat § 540.08, misappropriation under common law, or for the privacy violation of being placed in a false . . .

JI, v. BOSE CORPORATION, 578 F. Supp. 2d 217 (D. Mass. 2008)

. . . survive its earlier motion for summary judgment: 1) a right to publicity under Florida Statutes, § 540.08 . . .

JI, v. BOSE CORPORATION, 538 F. Supp. 2d 349 (D. Mass. 2008)

. . . . § 540.08. . . .

ALMEIDA, v. AMAZON. COM, INC., 456 F.3d 1316 (11th Cir. 2006)

. . . . § 540.08 (West 2006), for civil theft pursuant to Fla. . . . Stat. § 540.08. . . . Stat. § 540.08(1). . . . Stat. § 540.08(3). . . . Stat. § 540.08(2). . . . .

TYNE, Jr. Jo Jr. v. TIME WARNER ENTERTAINMENT COMPANY, L. P. d. b. a. L. L. C. a, 425 F.3d 1363 (11th Cir. 2005)

. . . F.3d 1286 (11th Cir.2003), we asked the Florida Supreme Court for guidance on the scope of section 540.08 . . . We certified the following question of law to the Court: To what extent does Section 540.08 of the Florida . . . After analyzing the Florida cases interpreting section 540.08, including Loft v. . . . We approve Loft’s construction of section 540.08. . . . Because “section 540.08(1) does not apply to publications, including motion pictures, which do not directly . . .

TYNE, v. TIME WARNER ENTERTAINMENT COMPANY, L. P., 901 So. 2d 802 (Fla. 2005)

. . . We approve the Fourth District’s logical construction of section 540.08 in Loft. . . . The Eleventh Circuit held that the plaintiffs claim was not actionable under section 540.08. . . . (1), the use was exempted under the newsworthiness exemption of section 540.08(3)(a). . . . Moreover, it should be emphasized that the Legislature enacted section 540.08 in 1967. . . . We approve Loft’s construction of section 540.08. . . .

WEINSTEIN DESIGN GROUP, INC. a S. v. FIELDER,, 884 So. 2d 990 (Fla. Dist. Ct. App. 2004)

. . . ’s use of Fielder’s name for commercial purposes without his authorization, in violation of section 540.08 . . . Fielder’s name and he admitted to using Fielder’s name without his consent in violation of section 540.08 . . . (8); (2) whether Wein-stein was liable under section 540.08 for a set of allegedly undistributed brochures . . . Section 540.08, entitled “Unauthorized publication of name or likeness,” provides, in pertinent part: . . . Fuller, 408 So.2d 619, 622-23 (Fla. 4th DCA 1981), this court stated: In our view, Section 540.08, by . . .

BOSLEY, v. WILDWETT. COM,, 310 F. Supp. 2d 914 (N.D. Ohio 2004)

. . . STAT. § 540.08. . . . STAT. § 540.08. . . . STAT. § 540.08(1). . . . STAT. § 540.08. Tacit consent is not sufficient as a matter of law. . . . STAT. § 540.08(1) (emphasis added). . . .

PAPPAS, v. SMART HEALTH U. S. A. a a a, 861 So. 2d 84 (Fla. Dist. Ct. App. 2003)

. . . He alleged invasion of privacy and a violation of section 540.08, Florida Statutes (2000), which imposes . . .

TYNE, Jr. Jo Jr. v. TIME WARNER ENTERTAINMENT COMPANY, L. P. d. b. a. L. L. C. a, 336 F.3d 1286 (11th Cir. 2003)

. . . Stat. § 540.08. . . . Stat. § 540.08. Id. . . . . § 540.08. . . . See § 540.08(3)(b). . . . Stat. § 540.08. . . . .

LANE, v. MRA HOLDINGS, LLC d b a MRA AMX LLC, 242 F. Supp. 2d 1205 (M.D. Fla. 2002)

. . . Stat. § 540.08. . . . STAT. § 540.08 1. . . . This states a claim under § 540.08”). . . . Stat. § 540.08. See Heath v. . . . Stat. § 540.08. . See Fla. . . .

TYNE, TYNE, Jr. Jo Jr. v. TIME WARNER ENTERTAINMENT COMPANY, L. P. d b a L. L. C., 204 F. Supp. 2d 1338 (M.D. Fla. 2002)

. . . ; (2) unauthorized commercial appropriation of Plaintiffs’ likenesses, also in violation of § 540.08; . . . Section 540.08 Claims In Counts One and Eight of the complaint, Plaintiffs allege that, by using the . . . In Counts Two, Three, Four, Nine, Ten, and Thirteen, Plaintiffs assert claims pursuant § 540.08, based . . . In dismissing the counts of the complaint alleging a violation of § 540.08, the trial court stated, “ . . . No Florida court has interpreted § 540.08 to include an element of falsity. . . .

JENSEN, v. RICE, a SFL FL, d b a a a, 809 So. 2d 895 (Fla. Dist. Ct. App. 2002)

. . . the SFL, the Miami Tropics and Rice misappropriated Jensen’s name and picture in violation of section 540.08 . . .

BAUCOM, v. F. HAVERTY,, 805 So. 2d 959 (Fla. Dist. Ct. App. 2001)

. . . Her complaint alleged causes of action for unauthorized publication of name or likeness under section 540.08 . . . Dinin involved a cause of action brought pursuant to section 540.08 based on the publication of a photograph . . .

INMUNO VITAL, INC. v. TELEMUNDO GROUP, INC., 203 F.R.D. 561 (S.D. Fla. 2001)

. . . . § 1125; (2) Unauthorized Use of Name, Likeness, and Image under § 540.08 Fla. . . .

PALMER v. GOTTA HAVE IT GOLF COLLECTIBLES, INC. v. d b a, 106 F. Supp. 2d 1289 (S.D. Fla. 2000)

. . . Florida Statutes [Count VI]; and unauthorized publication of name and likeness in violation of Section 540.08 . . .

SUN INTERNATIONAL BAHAMAS, LTD. v. WAGNER,, 758 So. 2d 1190 (Fla. Dist. Ct. App. 2000)

. . . verdict awarding $14,000.00 in compensatory damages and $250,000.00 in punitive damages under section 540.08 . . .

COMPTECH INTERNATIONAL, INC. v. MILAM COMMERCE PARK, LTD. v. Jr., 753 So. 2d 1219 (Fla. 1999)

. . . reviewed the same issue in the context of an unauthorized publication action brought pursuant to section 540.08 . . . said: When the legislature creates a statutory cause of action, as it has expressly done in section 540.08 . . . Therefore we agree with plaintiff that ELR does not bar his cause of action under section 540.08 for . . . in addition to remedies otherwise available for the same conduct under state or local law.” .Section 540.08 . . .

PUTNAM BERKLEY GROUP, INC. a a v. DININ, 734 So. 2d 532 (Fla. Dist. Ct. App. 1999)

. . . Because their statutory claim was based on section 540.08, as distinguished from a claim based on the . . . Plaintiff responds that an action for damages under section 540.08 is not one of those specific actions . . . We nóte that subsection (6) of section 540.08 states that the “remedies provided for in this section . . . If an action for damages under section 540.08 were not reasonably thought of as within the broader term . . . Stat. (1997). . § 540.08(2), Fla. . . .

NASSAU a k a v. UNIMOTORCYCLISTS SOCIETY OF AMERICA, INC., 59 F. Supp. 2d 1233 (M.D. Fla. 1999)

. . . . § 540.08, the Court finds Plaintiffs claims to be without merit. . . . Stat. § 540.08(1). . . .

V. FACCHINA, Jr. v. MUTUAL BENEFITS CORP. a a s a a a a, 735 So. 2d 499 (Fla. Dist. Ct. App. 1999)

. . . Plaintiff bases his claim for unauthorized publication on section 540.08 which provides in pertinent . . . When the legislature creates a statutory cause of action, as it has expressly done in section 540.08, . . . Therefore we agree with plaintiff that ELR does not bar his cause of action under section 540.08 for . . . See § 540.08, Fla. Stal. (1997). . . .

ALLISON, v. VINTAGE SPORTS PLAQUES, HMA, 136 F.3d 1443 (11th Cir. 1998)

. . . . § 540.08(3)(b) ("The provision of this section [protecting a right of privacy] shall not apply to: . . .

MESSENGER, MESSENGER, v. GRUNER JAHR USA PUBLISHING,, 994 F. Supp. 525 (S.D.N.Y. 1998)

. . . Thus, while no Florida court appears to have considered the issue, this Court holds that Section 540.08 . . . Fla.Stat.Ann. § 540.08 (West 1997) provides in pertinent part: “(1) No person shall publish, print, display . . . Id. § 540.08(3)(a). . Loft v. Fuller, 408 So.2d 619, 621 (Fla.App. 1981); see also Valentine v. . . .

WFTV, INC. A v. HINN,, 705 So. 2d 1010 (Fla. Dist. Ct. App. 1998)

. . . Hinn sued WFTV pursuant to section 540.08, Florida Statutes (1997) (unauthorized publication of name . . . Section 540.08(2), Florida Statutes (1997) authorizes recovery of punitive damages, but does not provide . . . Hinn asserts that section 768.72 is not applicable to a cause of action under section 540.08. . . . We disagree, and find that sections 540.08 and 768.72 should be read together. . . . Although section 540.08 allows for the recovery of punitive damages, the procedure enacted by the legislature . . .

EPIC METALS CORPORATION, a v. CONDEC, INC. a Sr., 867 F. Supp. 1009 (M.D. Fla. 1994)

. . . On April 29, 1994, defendants filed counterclaims alleging violation of Florida Statute § 540.08 (1993 . . . See Fla.Stat. § 540.08(4). . . . Fla.Stat. § 540.08 (1993). . . . Because section 540.08 does not provide its own limitations period and the action does not fall within . . . See Fla.Stat. § 540.08(3)(c). . . .

NEVA, INC. a v. CHRISTIAN DUPLICATIONS INTERNATIONAL, INC. a a R. B. T- V a a, 743 F. Supp. 1533 (M.D. Fla. 1990)

. . . and the Estate of Scourby on their claim of unauthorized publication of name under Florida Statute 540.08 . . . Narration by CDI, CD, Turney and ICC pursuant to 15 U.S.C. § 1116(a) of the Lanham Act, Florida Statute § 540.08 . . .

HEATH, Ad a v. PLAYBOY ENTERPRISES, INC. a, 732 F. Supp. 1145 (S.D. Fla. 1990)

. . . three counts: invasion of privacy by placing Cristal in a false light, violation of Florida Statute § 540.08 . . . Fla.Stat. § 540.08 (1988). . . . Moreover, plaintiff abandoned her claim under Florida Statutes § 540.08, which requires written consent . . .

EWING a k a v. A- MANAGEMENT, INC. a d b a A- R. a a, 481 So. 2d 99 (Fla. Dist. Ct. App. 1986)

. . . the subject publication played a useful role in properly identifying the fugitive; and (c) Section 540.08 . . .

A. I. D. LABORATORIES, INC. a v. GIANOS,, 467 So. 2d 407 (Fla. Dist. Ct. App. 1985)

. . . Shoop, 240 So.2d 85 (Fla. 3d DCA 1970); § 540.08, Fla.Stat. (1983). . . .

TEAMSTERS PENSION TRUST FUND OF PHILADELPHIA AND VICINITY J. Jr. v. PHILADELPHIA FRUIT EXCHANGE, 603 F. Supp. 877 (E.D. Pa. 1985)

. . . years and overpayments for other years as follows: DELINQUENCIES Welfare 1979 $ 16.78 1981 209.38 1982 540.08 . . .

NOTTAGE, v. AMERICAN EXPRESS COMPANY,, 452 So. 2d 1066 (Fla. Dist. Ct. App. 1984)

. . . complaint for common law invasion of privacy and unauthorized publication of name or likeness under Section 540.08 . . . Further, whether the exception provided in Section 540.08(3)(c) applies to the facts of this case cannot . . . of commercial exploitation and damages, and the applicability of the exception provided in Section 540.08 . . . Section 540.08, Florida Statutes (1983) provides: Unauthorized publication of name or likeness.— (1) . . .

NATIONAL FOOTBALL LEAGUE v. ALLEY, INC. d b a, 624 F. Supp. 6 (S.D. Fla. 1983)

. . . Section 540.08 of the Florida Statutes prohibit unconsented use of an individual’s name and likeness . . . use Dolphins players’ appearances in the intercepted transmissions, such use did not violate Section 540.08 . . . Moreover, Section 540.08 exempts from its prohibition unconsented use of names or likenesses as part . . .

ACME CIRCUS OPERATING CO. INC. a v. KUPERSTOCK,, 711 F.2d 1538 (11th Cir. 1983)

. . . Counts I and II of the counterclaim allege a violation of Fla.Stat. 540.08 (1967), which provides for . . . therefore, Kuperstock possessed no right that could have been infringed in violation of Fla.Stat. § 540.08 . . . Stat. § 540.08 (1967), the structure of the statutes is very different. . . . passed into the public domain in 1965 and was used exclusively by Acme before 1967, when Fla.Stat. § 540.08 . . . was enacted, application of § 540.08 would constitute an unconstitutional taking. . . .

GENESIS PUBLICATIONS, INC. v. C. GOSS,, 437 So. 2d 169 (Fla. Dist. Ct. App. 1983)

. . . Section 540.08, Florida Statutes (1977) provides in pertinent part: (1) No person shall publish, print . . .

VALENTINE, v. C. B. S. INC. d b a a k a, 698 F.2d 430 (11th Cir. 1983)

. . . . § 540.08 (West 1972), which prohibits the unauthorized use of a person’s name or likeness for commercial . . . Fuller, 408 So.2d 619 (Fla.App.1981) (construing § 540.08). . . .

R. LOFT, v. G. FULLER,, 408 So. 2d 619 (Fla. Dist. Ct. App. 1981)

. . . In dismissing the counts purporting to allege a violation of Section 540.08, Florida Statutes (1977) . . . Although there has been no case law in Florida interpreting Florida Statute 540.08 which would in any . . . Florida Statute 540.08 also contains an exception to its application in sub-section 3. . . . In our view, Section 540.08, by prohibiting the use of one’s name or likeness for trade, commercial or . . . Having concluded that the publication as alleged is not barred by Section 540.08, we need not decide . . . The Florida Legislature would appear to agree with me, because Section 540.08(l)(c) has specifically . . .

PENTCO, INC. d b a d b a d b a d b a d b a d b a v. MOODY, T., 474 F. Supp. 1001 (S.D. Ohio 1978)

. . . Sections 540.08 and 540.09 Sections 540.08(A)(1) and 540.09(A)(1) provide that a license for a massage . . . Section 540.08(A)(1). 6. Section 540.09. 7. Section 540.11(A)(4). 8. Section 540.11(A)(5). 9. . . .

CAL- MAR INDUSTRIES, INC. a v. WILSON RESEARCH CORPORATION, a, 442 F. Supp. 796 (S.D. Fla. 1977)

. . . Thus, plaintiffs contend that defendant has violated Florida Statute Section 540.08. . . .

WESTPHAL v. LAKELAND LEDGER PUBLISHING CO., 46 Fla. Supp. 26 (Polk Cty. Cir. Ct. 1977)

. . . Sections 540.08(1) and (3), Florida Statutes (1975); Nelson v. . . .

NELSON v. GLOBE COMMUNICATIONS CORP., 45 Fla. Supp. 48 (Fla. Cir. Ct. 1977)

. . . Plaintiff cites her right to privacy under F.S. 540.08. . . . However, subsection F.S. 540.08(3) provides — 3. . . .

DOUGHERTY, R. a v. OBERG,, 297 F. Supp. 635 (D. Minn. 1969)

. . . See, M.S.A. 540.08. . . .

H. A. PHARR, TRUSTEE IN BANKRUPTCY OF MOBILE SHIPBUILDING CO. v. THE UNITED STATES, 62 Ct. Cl. 445 (Ct. Cl. 1926)

. . . interest thereon from December 31, 1919, to date of judgment, made up of the following items: $357,-540.08 . . .